REP
App Onboarding Design
As the sole designer for REP, a mobile app for creators, I was tasked with building a seamless onboarding experience from the ground up. This case study details my approach to creating an intuitive user flow that quickly transforms a complex professional process into a simple, delightful experience.
Client
Client
Services
Prototyping UI & UX Design Brand Design
Industries
Social Media
Date
August 2023
The Challenge
New creators in the industry face a fragmented and overwhelming landscape when trying to build their careers. They need a simple and intuitive way to onboard to the REP platform so they can quickly discover events, connect with their peers, and find representation without getting lost or discouraged. Our primary design goal was to achieve a high onboarding completion rate. To accomplish this, we focused on creating an engaging and seamless user experience that would motivate creators to complete the entire flow and reach their first "aha!" moment.
The Process
To gain a deeper understanding of our target audience's motivations and pain points, I created a user persona. Our persona, Lauren, the Emerging Fashion Creator, became our guide. By focusing on her need for efficiency and her eagerness to find representation, we ensured that every step of the onboarding process was designed to directly address her core needs.
My process began with user flow mapping to outline the most simplified version of the onboarding experience. This step was crucial for defining the minimum viable product (MVP) and ensuring a logical progression from one screen to the next. This stage presented a significant challenge. As stakeholders were new to the design process, their vision for the app diverged from the wireframes. In hindsight, conducting qualitative research at this point would have been pivotal. User testing could have provided data to back up my design decisions, proving which layouts were most intuitive and helping to build consensus among stakeholders.
Conclusion
Although the project never launched due to a lack of funding, the process provided invaluable learnings. If the project had continued, my next step would have been to conduct usability testing to gather quantitative data. This would have allowed us to measure the onboarding flow's success by tracking the completion rate, time to completion, and identifying user drop-off points. This feedback would have validated our initial assumptions and guided future design iterations.